Natalia

Rodríguez

About

Passionate about the synergy of art and technology, the physical and digital experience, avant garde and artistic expression through experimentation.

I am Natalia Rodríguez, I am 21 years old and I live in Guatemala City. I am constantly learning how to land ideas and how to communicate them effectively.

I live my human experience through how I perceive the world and with the right tools I achieve the goal of being a bridge of information for the digital community.

I have a track record of constant training in communicating ideas and executing them.

Intro

I am a multi-disciplinary creative who is committed to exploration through everyday life.

Completely dedicated to human connection, experimentation, vulnerability through artistic expression and bringing interesting concepts to life.

Awakening curiosity is my strength and bringing it to reality too.

My 3 basic pillars to work:

Connection

Intention

Vulnerability

Copywriting

Jr. Creative

Visual Arts

Poetry

Photography

Copywriting

Startup

Brands

Creative Copywriting

Real Estate

Modus Capital - Vivo Plaza

Brands

Creative Copywriting

Real Estate

Modus Capital - Barrio 5

Brands

Creative Copywriting

Retail Store

Orgánica

Institutional

Creative Copywriting

Preschool

Ansares

Personal Branding

Creative Copywriting

Holistic Services

Lorena Gómez

Jr. Creative

My slow learner journey:

Jr. Creative

To get to know and befriend the world of advertising. To know, practice, and learn.

Always in continuous learning.

The One Club For Creativity

THE GREEN ZONE

Problem

After a pandemic, zoom school and growing up on their phones – college undergraduates are out of practice with the direct nuanced communication to make consent fun and even sexy.

Insight

Consent is a basic life skill and good sex is when mutual pleasure is the goal. Practicing language around consent can help prevent sexual assault.

Strategy

Get young people talking about consent on college campuses

by showing them how consent is the bare minimum with sex and how things get even better from there.

Google Muchá!

Towards a digital future

Challenge

65% of the population in Guatemala has access to the internet. What about the rest? There are several communities that still cannot benefit from technology and the internet. How can we bridge the digital gap and empower communities?

Insight

"Muchá" is a Guatemalan expression for a group of related and/or close people. Google, with its extensive technological expertise, has the resources and potential to make a significant difference in bridging this gap.

Solution

Google Muchá! is an initiative that will provide free high-speed internet access, digital education programs, and computers in underserved areas through Google Centers. It is also accompanied by a "Me siento con suerte" scholarship program to empower young people in the country in technology careers.

Results

We have an impact in Guatemala, as much as the communities with digital skills, opening up a world of opportunities for personal growth and the digital gap in Guatemala will decrease.

We have more than 15+ Google Centers open throughout the region.

More than 30 local civil organizations are in operation of these centers.

All have a private security system.

An estimated positive impact on approximately 100,000 people in Central America.

Solution

Challenge

Insight

Many women in Guatemala are looking for a safe platform to meet people and build deep connections, but they face the constant fear of unsafe encounters or dangerous situations. A solution is needed that allows them to have control and feel protected while interacting with other users.

We present "BumbleSafe" as an innovative solution to promote safety in dating in Guatemala, specifically designed for Guatemala City.

This feature allows users to establish a trusted safety contact (friends, family, local organizations). An emergency panic button will be implemented in the app for immediate dangerous situations, along with helplines and safety training for participating local organizations.

We want to provide a safety solution for women while they are online dating. We are aware that gender-based violence disproportionately affects women. With that in mind, we created an effective tool for Bumble.

SAFE

After the launch of BumbleSafe, a 25% increase in preference was achieved in the national dating application.

250 BumbleSafe alerts per week.

A result of 100K+ downloads in one month and 50K+ positive reviews from users.

Over 50+ local organizations and the Guatemala municipality providing support for BumbleSafe.

Women protected while exploring connections and relationships in a safer way.

Challenge

Mental health in Guatemala requires greater attention. Many people struggle with mental health issues silently and lack resources to seek appropriate support and guidance. It is necessary to address this problem and create a safe space where individuals can learn how to take care of their mental well-being.

Insight

Spotify has the opportunity to use its platform to improve the mental health of Guatemalan society. Spotify can become an ally for those seeking support and resources to confront their emotional challenges by offering a dedicated section for mental health.

MindTunes

Tune in to Mental Wellbeing

Solution

Over 300+ Mental Health professionals involved. Over 15 translators for most Mayan languages: K'iche', Q'eqchi', Mam, Kaqchikel, Q'anjob'al, Ixil, Achi', Tz'utujil, and Popti'.

Brand preference +250%.

Over 200K+ downloads on Apple Store and Google Play.

MindTunes is a section that will offer podcasts specifically created to help people facing challenges in their mental health, in collaboration with a league of mental health professionals and the World Health Organization (WHO).

They will be assisted by mental health specialists and testimonials from individuals who have overcome similar difficulties. Users will have access to these resources at any time, allowing them to create a safe and private environment for their personal growth.

Results

EDITORIAL

Crisis Magazine (2020)

Crisis Magazine, a digital magazine during the quarantine exploring various topics of pop culture, national issues, and the LGBTIQ+ community.

Co-founders/Co-directors/Art Directors/Copywriting/Writers

Natalia Rodríguez

Andrés Juárez

Art and Design Director

Andrés Juárez

Curatorial Art Proposal

Visual Arts

ABSURDO (2019)

Detailed creative process:

Digital Archive

Poetry

WORD BRINGS STRENGTH AND FORM

experimental

The Use of Language to Communicate through its Form, Expressive Message, Lyrics, and Emotion.

Visual Poetry

Realizado con AI Sudowrite

Photography

Intentional documentation

The 'Self' as a Measurement of Time

Photographic Proposal through Fujifilm Instax Wide 300 Films: A Journey Since 2017, Marking a Before and After in Years of Personal Growth and Evolution/Development.

Let's

connect!